Privacy Policy
Last Updated: January 2026
Lakewood Care ("we," "us," "our," or "Company") operates the lakewoodcare.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process information about you in connection with our Site and services.
Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect the following categories of information:
- Contact Information: Name, email address, phone number, and other contact details you voluntarily provide through forms or contact requests.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, links clicked, time spent on pages, search queries, and other behavioural information related to your interaction with our Site.
- Affiliate Data: Referral links, conversion tracking data, and click-through information for affiliate programme purposes.
How We Use Information
We use collected information for the following purposes:
- To operate, maintain, and improve our Site and services;
- To conduct analytics and understand user behaviour and preferences;
- To track affiliate referrals, commissions, and programme performance;
- To respond to your inquiries and provide customer support;
- To send promotional communications, newsletters, and updates (with your consent where required);
- To comply with legal obligations and enforce our Terms of Service;
- To prevent fraud and enhance security.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Allow us to analyse Site usage and user behaviour.
- Affiliate Tracking Cookies: Used to track affiliate referrals and conversions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and other affiliate partners. We are not responsible for the privacy practices, terms, or content of these external sites. We encourage you to review the privacy policies of any third-party websites before providing your personal information. Your use of third-party sites is entirely at your own risk and is subject to their respective terms and privacy policies.
Your Rights
Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- The right to access your personal data;
- The right to rectification of inaccurate or incomplete data;
- The right to erasure (the "right to be forgotten") under certain circumstances;
- The right to restrict processing of your data;
- The right to data portability;
- The right to object to processing, including for direct marketing;
- Rights related to automated decision-making and profiling.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Retention periods vary depending on the context of processing and applicable legal requirements. When data is no longer needed, we securely delete or anonymise it. Analytics and cookie data are typically retained for up to 12 months, while affiliate tracking data may be retained for up to 24 months for commission validation purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as otherwise required by applicable law.
Note: This Site is operated for informational and affiliate purposes only. We are not a gambling operator, and we do not provide gambling services directly. Please gamble responsibly and ensure you comply with all applicable laws and regulations in your jurisdiction.